Björn Borg, the iconic Swedish sports fashion brand, partners with Epidemic Sound to leverage the platform’s bulletproof audio licensing, AI-powered soundtracking tools, and world-class music for global campaigns and online content.
Stockholm, Sweden, February 10, 2025 – Epidemic Sound, the world's leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, and Björn Borg, the internationally recognized Swedish sports fashion brand, today announced a new partnership that will see Epidemic Sound provide music and sound for the brand's expansive digital content, advertising campaigns, and marketing materials.
Björn Borg, will now use Epidemic Sound’s catalog of over 50,000 world-class tracks and 200,000 sound effects across a host of contexts, from social media content to high-profile global advertising campaigns. The partnership underscores the value of Epidemic Sound’s model, which provides safe music licensing across online platforms and territories, while powering brands and creators with world-class music and AI-powered soundtracking tools – such as Adapt, Studio, and Assistant – to streamline content production workflows.
"For us, it’s essential that our content production is compelling, legally sound, and always on. Epidemic Sound delivers it all and we’re delighted to join forces", commented Emma Bengtsson, CMO at Björn Borg. "Epidemic Sound’s licensing model gives us total peace of mind, their soundtracking tools help us speed up the creative process, and their high-quality catalog of music enables us to bring our brand storytelling to life".
"We’re incredibly excited to bring two iconic Swedish brands together", commented Oscar Wall, SVP Enterprise at Epidemic Sound. "Björn Borg’s commitment to style and quality aligns perfectly with our own mission to provide world-class, legally safe music to creators and brands worldwide, and we can’t wait to see our music soundtracking the amazing content of their global campaigns”.
About Björn Borg
Björn Borg is a Swedish sports fashion brand driven by the belief that movement is essential to life. Built around the philosophy Train to Live, the brand creates sportswear, underwear, footwear, and bags designed to support an active, confident lifestyle—on and off the court. Björn Borg is present in more than 40 markets worldwide.
