Management team

Oscar Höglund is Co-Founder and Chief Executive Officer at Epidemic Sound. Educated at the Stockholm School of Economics, Oscar has also studied at the Wharton School of the University of Pennsylvania, L’Institut Catholique de Paris, Södertörn University, and Stockholm University. Prior to Epidemic Sound, he was part of the management team at one of Sweden’s leading TV production companies, Zodiak Television, where he co-founded the subsidiary, 5th Element. Oscar also co-founded the number one multi-channel network in the Nordics, United Screens, has been a board member at the video game developer, Toca Boca, and an advisor at the podcast company, Perfect Day Media. Since Epidemic Sound’s inception in 2009, Oscar has led the company’s journey from start-up to scale-up to Unicorn.

Sara Börsvik is Chief Financial Officer at Epidemic Sound. Sara joined in 2021 from Bonnierförlagen where she held roles as Chief Executive Officer, Chief Operating Officer and Chief Financial Officer. Sara is a member of the board at Bonnierförlagen, BIMobject, G5 Entertainment and Rebtel, has previously held management positions at Rebtel and Tele2, and has been recognized as one of Sweden’s 125 most powerful women in business.

Marcus Lewold is Chief Strategy Officer at Epidemic Sound. Marcus joined the company as Chief Operating Officer in 2020 and prior to that led the Candy Crush Franchise at King. He is a former member of the board at the Swedish Games Industry, has experience as a management consultant at Occam Associates, and holds a master's degree in Industrial Engineering and Management from Lund Institute of Technology.

Rikard Herlitz is Chief Technology Officer at Epidemic Sound, joining in January 2023 from Google Meet where he was Engineering Director. Rikard previously held the position of Chief Technology Officer at Mojang Studios, specifically focusing on the development of Minecraft. He has also led the technology function at Goo Technologies and Ardor Labs, where he built products used by companies such as Amazon and NASA.

Sam Hall is Chief Product Officer at Epidemic Sound, having joined the company in February 2024. Sam has previously been Chief Product Officer at CLEAR, GrubHub and ClassPass, with experience of driving B2B and B2C offerings, growing user bases, and leaning into machine learning to revolutionize customer experiences. He also spent nearly a decade at Amazon at the dawn of mobile development with responsibility for developing and launching the mobile shopping app. During his time at Amazon, Sam led the company’s mobile business from the ground up, applying machine learning tools to the experience and progressing it to reach revenue in the billions. He is also a Member of the Board of Directors at the music tech company TouchTunes.

Maria Waddington is Chief of People and Culture at Epidemic Sound and joined the company in 2019. Maria is experienced in maintaining culture, shaping employer branding and driving performance within fast-growing companies, and has a background in engineering. She previously held the role of Chief People and Culture Officer at the Swedish media company, Readly.

Lars Torstensson is Chief of Communications and Investor Relations at Epidemic Sound. Lars joined the company in 2022 from Modern Times Group (MTG) where he was part of the executive management team as Chief Financial Officer and Executive Vice President Communications and Investor Relations. Prior to MTG, Lars served as Chief Communications Officer at the listed company, Sweco, and has previously held leadership roles at Gelato and Tele2.

Frida Jones is Chief Enterprise Sales Officer, spearheading the strategy, communication, and optimization of Epidemic Sound’s soundtracking experience globally for businesses and partners. She joined the company in 2022 and has an extensive background within tech with previous experience as Business Operations Director at Klarna, and Partner at Ascend Consulting. Frida is also a board member of the podcast company, PodX, and holds a master’s degree in Business Strategy from Linköping University, Sweden.

Knut Frängsmyr is Chief of Music at Epidemic Sound. He joined the company in March 2025, has a background in intellectual property and copyright law, and is a self-confessed ‘music nerd’. He has nearly two decades of experience across leading technology companies, such as Klarna, global media groups, like Modern Times Group MTG AB, and has held board positions at companies such as Budbee, Cellcolabs, and CDLP. At Klarna, Knut held a number of senior leadership positions, including Deputy Chief Executive Officer, Chief Legal Officer, and Chief Operating Officer and played a vital role in scaling the company internationally.