Management team

Erik Wahlberg is Chief Executive Officer of Epidemic Group, the global creative platform on a mission to reimagine storytelling. Erik was appointed CEO of the Group in October 2026, and has spent his career at the intersection of entertainment and technology. Most recently, he founded and led Blenda Labs as CEO, an AI-native video production company whose platform combines AI workflows with human creative direction to produce content ranging from feature films to digital-first YouTube channels. Epidemic Group acquired Blenda Labs in July 2026.

Erik’s path to Epidemic Group reflects more than a decade of building at the forefront of creative technology: he spent seven years as co-founder and CEO of Frever, a mobile 3D video creation app backed by EQT Ventures and Sony Music, and nearly five years as CEO of Baluba, a production company behind scripted and non-scripted TV and film in the Nordics later acquired by MTG. He went on to serve as Chief Creative Officer and Nordic CEO of MTG Studios at Modern Times Group, where he oversaw production and licensing across TV, film, digital, and VR. He also held leadership roles at Strix Television and Jarowskij, two of the most established production companies in the Nordics.

Erik now leads Epidemic Group’s next chapter, uniting Epidemic Sound’s soundtracking business, Blenda Labs’ video production technology, Soundly’s sound effects platform, Plenty Labs’ creative tools, and Overtone Studios’ wellness music into a single, AI-powered platform for storytelling.

Sara Börsvik joined as Chief Financial Officer in 2021 from Bonnierförlagen where she held roles as Chief Executive Officer, Chief Operating Officer and Chief Financial Officer. Sara is a member of the board at Bonnierförlagen, BIMobject, G5 Entertainment and Rebtel, has previously held management positions at Rebtel and Tele2, and has been recognized as one of Sweden’s 125 most powerful women in business. Sara is a recognized industry leader, frequently sharing her experiences and advice at industry events like Sifted Talks and Breakit Funding Day. Sara was Interim Chief Executive Officer at Epidemic Sound between January and October 2026. 

Maria Waddington is Chief of People and Culture at Epidemic Sound and joined the company in 2019. Maria is experienced in maintaining culture, shaping employer branding and driving performance within fast-growing companies, and has a background in engineering. She previously held the role of Chief People and Culture Officer at the Swedish media company, Readly.

Lars Torstensson is Chief of Business Operations & Communications at Epidemic Sound. Lars joined the company in 2022 from Modern Times Group (MTG) where he was part of the executive management team as Chief Financial Officer and Executive Vice President Communications and Investor Relations. Prior to MTG, Lars served as Chief Communications Officer at the listed company, Sweco, and has previously held leadership roles at Gelato and Tele2.

Tina le Grand is Chief Technology Officer at Epidemic Sound. Tina joined the company in May 2024, and was VP and SVP of Engineering before taking on the role of Chief Technology Officer in December 2025. With almost 30 years of experience in software development and tech leadership across companies such as Google, Spotify, Sinch, and Ericsson, she specializes in building and managing high-performing engineering teams. Tina holds a degree from Uppsala University and an MSc in Electrical Engineering - Signal Processing from Luleå University of Technology.