Epidemic Sound expands within the fashion industry - now soundtracking global brands Under Armour, Eton, RevolutionRace, Axel Arigato, Vagabond Shoemakers, Boozt, and J.Lindeberg among others
- Epidemic Sound cements its position as the soundtrack of the fashion industry with global brands Under Armour, Eton, RevolutionRace, Axel Arigato, Vagabond Shoemakers, Boozt, and J.Lindeberg using the platform to amplify content with music
- Brands can use Epidemic Sound music in content, and publish across any channel globally, without legal risks
- Meanwhile, the brands are empowering artists to reach new audiences and grow their following
Stockholm, Sweden – Epidemic Sound, the soundtracking platform for content creation, expands within the fashion industry with global brands Under Armour, Eton, RevolutionRace, Axel Arigato, Vagabond Shoemakers, and J.Lindeberg relying on the platform to elevate their content with music. The brands join Lululemon, Levi’s, and Superdry already using music from Epidemic Sound for their content.
As consumption of video content in marketing and advertising continues to grow, music has become an integral part of the marketing strategy for brands. It helps brands evoke emotion, reinforce brand identity, resonate with target audiences, and tap into pop-culture trends. Epidemic Sound’s 2024 Future of the Creator Economy Report also shows that 83.7% of professional content creators say that music is essential for fostering deeper connections with their audience and 80% say that music can make or break their content’s success.
Brands now turn to Epidemic Sound to unlock the power of music and sound with high-quality music from Grammy-winning artists, striking sound effects, and a suite of sophisticated audio discovery and soundtracking tools. Epidemic Sound’s innovative licensing model enables brands to publish content, across any channel globally, without legal risks such as content take-downs.
"Prior to working with Epidemic Sound, our music options were often too 'stock' sounding, and we'd spend a ton of time going back and forth on track approvals. Because of the high quality of Epidemic Sound’s music, our workflows are much smoother and we can iterate faster to find that perfect track," said Stephen Leck, Senior Film Editor, Lululemon.
Content creators and brands across the globe use Epidemic Sound’s music in their content, and videos including the company’s music are played 2.5 billion times per day on YouTube and TikTok alone. Epidemic Sound serves artists with a powerful distribution engine, empowering them to reach new audiences across the globe.
“We see more and more brands in need of a soundtracking partner that offers high-quality music catered for brands needs, sophisticated tools, and safe publishing of content across channels globally”, said Jules Persaud, Chief Commercial Officer, Epidemic Sound. “We’re excited to be that partner, to empower global brands in the forefront of content creation with great music and sound, and to continue developing our offering to make it easier than ever to elevate content with music."
