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Former Sony Music executive, Ellen Kvarby, joins Epidemic Sound as Vice President of Marketing

  • Kvarby is an award-winning creative leader with a reputation for developing successful marketing campaigns for Swedish artists such as kent and Linnea Henriksson
  • Senior executive responsible for running the marketing department and shaping the creative campaigns amongst Epidemic’s growing network of some of the world’s most influential creators
  • Kvarby’s appointment is in response to an increased demand for Epidemic’s music from content creators and follows the news that they raised $20million to continue on their mission to Soundtrack the World

Stockholm, Sweden – Epidemic Sound, named as the second-fastest growing Swedish technology company on the Financial Times’ list of Europe’s fastest-growing companies, announces the appointment of Ellen Kvarby - a former Sony Music executive - as Vice President of Marketing.

Following the news that Epidemic raised $20million to continue on their journey to Soundtrack the World, Kvarby’s appointment will see her take on the responsibility for overseeing and shaping Epidemic’s marketing and collaboration campaigns with its growing network of global creators.

As the former Head of Creative at Sony Music Sweden, Kvarby founded, lead and developed their In-house Agency, which collected several awards for its groundbreaking approach.

Working directly with the Swedish band, kent, Kvarby managed the campaign “Funeral For kent - Sweden’s Biggest Rock Band”, which received one Lion and three nominations at Cannes Lions 2017, as well as the award for “Best Campaign of the Year” award at Inhousegalan 2017.

Kvarby’s track record of driving the success of creators also stems back to 2015 where she led a campaign with the Swedish artist Linnea Henriksson, which was recognized at Inhousegalan winning the “Best Digital Activation of the Year”.

Oscar Höglund, Co-Founder and CEO of Epidemic, says: “We’re seeing more and more creators - from both the music and content creation worlds - than ever joining Epidemic on its mission to Soundtrack the World.

We’re delighted to welcome Ellen to the Epidemic team and excited by the impact her proven, creator-first approach will have in helping to fuel the creative and commercial success of our world class creators”.

Ellen Kvarby, VP Marketing at Epidemic, says: “Epidemic's journey is one I’ve followed for a long time. I’m excited to continue creating powerful marketing campaigns alongside our creators to really contribute towards Epidemic’s mission of Soundtracking the World.”

Kvarby’s appointment also follows the announcements that Kate Vale (formerly of Google, YouTube and Spotify) has joined Epidemic as Managing Director, North America and Maria Waddington (formerly of Readly) has joined as Chief of People and Culture.

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About Epidemic Sound

Epidemic Sound, the market leading platform for restriction-free music, is headquartered in Stockholm, heard around the globe and on a mission to soundtrack the world. 

The company has democratized access to music for storytellers. Its innovative digital rights model paves the way for creators - everyone from YouTubers to small businesses to the world’s largest brands - to use restriction-free music to take their content to the next level, whilst simultaneously supporting the musicians it works with both financially and creatively. 

The company was co-founded in 2009 and has offices in six major cities across the globe: Stockholm, New York, Los Angeles, Seoul, Hamburg and Amsterdam. Epidemic is backed by EQT, Blackstone Growth, Creandum, Atwater Capital, Alecta. AMF, and TIN Fonder and its Chairperson is Andrew Fisher, former CEO and Chairman of Shazam.


  • _Former Sony Music executive, Ellen Kvarby, joins Epidemic Sound as Vice President of Marketing.JPG