Epidemic Sound Returns to Cannes Lions to Champion the Power of Music in the Creative Industries
Stockholm, Sweden – June 13, 2025 – Epidemic Sound is bringing the beat back to Cannes Lions International Festival of Creativity for the second year in a row. Our series of events celebrating the power of music in the creative industries aligns with the festival's second dedicated creator programme – a reflection of the growing influence of creators in today's entertainment landscape.
Epidemic Sound – the trusted music partner for the world's leading brands, agencies, and over 70% of the top 300 U.S. YouTube channels – is proud to support and amplify the ever-growing influence of the creator economy. With 3 billion daily views on YouTube and TikTok featuring videos soundtracked by Epidemic Sound, we understand the transformative power of music in elevating content and driving deeper audience connection.
From Monday, June 16 to Friday, June 20, Epidemic Sound invites creators and brands to explore how the right sound can enrich any moment, stir emotion, and turn content into unforgettable experiences – reaffirming our commitment to empowering the creative community through world-class music, Hollywood-grade sound effects, and next-generation soundtracking tools. As part of this celebration, we will also launch the third iteration of The Future of the Creator Economy Report 2025, offering fresh insights into the state of the creator landscape and the pivotal role of music in content creation today.
Gracie Schram, Senior Creator Partnerships Manager at Epidemic Sound, says: "The LIONS creator program now in its second year shows, once again, the ever growing power and influence of the creator economy. Today's creators are more than influencers – they're storytellers, filmmakers, and cultural voices who are reshaping the way we experience entertainment. At Epidemic Sound, we're proud to champion this new wave of creativity and to empower creators with the tools and music they need to thrive on their own terms."
Rob Bullough, VP, Global Brand & Creative, Epidemic Sound, continues: "We're thrilled to be back at Cannes Lions for a second year, sharing the power of sound with the world's most creative minds. At Epidemic Sound, we know how powerful content becomes when combined with the right sound. Our mission is to help brands and agencies unlock this potential to drive innovation, emotion, and impact. We can't wait to connect, collaborate, and celebrate the role sound plays in shaping unforgettable experiences. When you bring the right sound, the story hits harder."
Here's what's happening:
Cannes Creator Hangout
On Tuesday, June 17, Epidemic Sound will bring together top creators and industry leaders for an afternoon of networking and inspiring conversation. The event will feature a series of panel discussions focused on global storytelling and the evolution of content creation.
The panels:
The Creator Journey From Viral Clips to Long Form Filmmaking (Ft. MDMotviator, Tejas Hullur, and Hannah Stocking)
In a landscape driven by fleeting trends and endless scrolling, today's top creators are trying to evolve from quick-hit virality to deeper, more long-form storytelling. Join Drew Baldwin as he sits down with MDMotivator, Hannah Stocking, and Tejas Hullur to explore how they successfully made the leap from viral clips to long-form content that builds true audience connection.
Creating Without Permission in the World’s Hardest-to-Reach Places (Ft. Yes Theory & Drew Binsky)
Join Zack Honarvar, Drew Binsky (who's visited every country on earth), and Yes Theory (global travel creators) for a candid conversation on how creators turn complex, remote, and restricted environments into powerful global stories. From earning trust locally to resonating globally, they'll explore how today's audiences crave authenticity (and why the best stories often come without permission).
Read more and sign-up here: https://partiful.com/e/NPa4YYHxoIDvns1SjauH
Epidemic Sound is the Official Soundtrack of SPORT BEACH
For the second year running, Epidemic Sound is the official soundtrack of SPORT BEACH, where festivalgoers can experience how expertly-curated music, Hollywood-grade sound effects, and live performances can transform the atmosphere of a sporting event.
Every day from 4:00 PM to 6:00 PM CET, Epidemic Sound artists Tusabe and The Yard Woman will perform live at SPORT BEACH.
The Yard Woman is a Greek-born, London-based DJ/Producer at the forefront of the UK dance music scene. Drawing inspiration from unlikely genres like Pop, Country, and World Music, she has become known for her cutting-edge sound with a dancefloor influence, with psychedelic and rhythmic vocals, percussion, and atmospheres.
Tusabe has become a master of blending different musical genres, fusing the soulful melodies of Bossa Nova with the infectious rhythms of Afrobeat and Afro House. He's also not afraid to experiment with new sounds and styles, and has recently added the burgeoning Amapiano genre to his arsenal.
Read more and sign-up here: https://go.epidemicsound.com/cannes-lions-sport-beach-2025/
Epidemic Sound Villa Octopus: Escape the Noise. Experience the Sound.
The hillside Epidemic Sound Villa Octopus offers a curated space away from the bustle of the Croisette. Designed for connection, creativity, and conversation – the villa features immersive soundscapes, curated music, and plenty of room to relax and recharge.
From Monday, June 16, through Friday, June 20, The Epidemic Sound Villa Octopus will host a range of activities – from mixers and dinners, to inspiring panel discussions – all set against a backdrop of rich, immersive music and sound effects.
Women’s Wellness Morning @ Cannes Lions
On Tuesday, June 17, Epidemic Sound and EX.CO will host a rejuvenating morning designed for women to recharge, connect, and start their day grounded. The experience will blend wellness programming such as guided meditation with poolside mingling, networking, and soothing music.
Read more and sign-up here: https://content.ex.co/cannes-2025-5
