Epidemic Sound appoints Knut Frängsmyr as Chief of Music

Former Klarna and Modern Times Group MTG AB executive Knut Frängsmyr will join Epidemic Sound as Chief of Music on March 11, 2025. An update to the company’s Board of Directors also sees Birgit Haderer appointed as new Audit Chair and Member of the Board, and Nicolas Dupuis join as a Member of the Board.

Stockholm, Sweden, February 20, 2024 – Epidemic Sound, the world’s leading soundtracking platform, has today announced that Knut Frängsmyr will join as Chief of Music on March 11, 2025. He will be responsible for the strategic and organizational direction of the company’s music department, which supports a growing roster of world-class established and emerging artists to thrive through unprecedented reach and artistic development.

With a background in intellectual property and copyright law, Frängsmyr joins from Real Alliance, bringing nearly two decades of experience across leading technology companies, such as Klarna, global media groups, like MTG, as well as board positions at companies such as Budbee, Cellcolabs, and CDLP. 

Between 2012 and 2023, Frängsmyr held a number of senior leadership positions at Klarna, not least Deputy Chief Executive Officer, Chief Legal Officer, and Chief Operating Officer. During his tenure, he played a vital role in scaling the company internationally and saw it grow revenues from around SEK 750 million to almost SEK 19 billion. 

“I’ve been blown away by Epidemic Sound’s development in recent years – not just in terms of its ability to build new revenue streams for the company and its artists – but by its focus on supporting and attracting artists to create super high-quality, authentic music that’s heard billions of times a day online,” commented Knut Frängsmyr. “I’m excited to join the management and music teams and can’t wait to continue our journey to further develop our musical offering, reach, and quality.”

Epidemic Sound CEO and Co-Founder Oscar Höglund added: “We’re a new type of music company, offering innovative ways for artists and creators to thrive in a constantly dynamic and exciting ecosystem that continues to bring massive opportunities. It's at this intersection between the creator economy and the music industry that I know Knut will bring his considerable and broad skillset to this central role, helping both our artists and our business continue to grow.”

The announcement also includes an update to Epidemic Sound’s Board of Directors, welcoming Birgit Haderer as Audit Chair and Member of the Board, and Nicolas Dupuis who will succeed Vincent Letteri as Blackstone’s Member of the Board. Haderer currently serves as Audit Chair and Board Member at Springer Nature, is the Chief Financial Officer at Personio, and has held senior executive roles at Goldman Sachs and Zalando. Dupuis is a Managing Director at Blackstone Growth’s London office and brings valuable experience from his time at Apax Partners and Goldman Sachs.