Press releases

· On Thursday, September 14, 2023, Ubisoft launched its new racing game The Crew Motorfest
· Epidemic Sound has partnered with Ubisoft to empower gamers to elevate their in-game experience and live streams with high-quality music
· The collaboration allows gamers to safely include music in their live streams and publish their content online across all social media platforms without concerns of copyright takedowns or muted content

· Epidemic Sound has recapped some of 2023’s user-focused product updates for content creators
· The company has continued to develop its search functionality, released several updates to its app, and localized its offering for global creators
· These complement the launches of the AI-powered track recommender, Soundmatch™, the music search tool, Topics, the audio-visual previewing function, Sync to Video, as well as a continuous influx of music perfectly suited to content

· The market-leading soundtrack innovation platform expands its localized offering to Italy, Portugal, and Brazil in global expansion push
· The announcement follows the company’s recent launch of its localized service in Mexico, Spain, France, and Germany and enables content creators - from YouTubers to the world's biggest brands - to easily elevate their content with music

· Epidemic Sound has today unveiled its vision for next-generation soundtracking, touting AI and innovation to supercharge the creator economy and artistic expression
· The next step toward this vision is the launch of Soundmatch: an AI-powered, music discovery tool that saves time and delivers vastly better results for content creators
· The tool uses AI to analyze frames within a creator’s chosen video, then leverages data insight from over two billion daily views of YouTube videos with Epidemic Sound music to recommend tracks perfectly suited to each visual scene
· Soundmatch joins Epidemic Sound’s existing suite of AI-powered functions and innovative soundtracking tools, alongside the world's largest restriction-free catalog

· Justin Chacona comes with vast brand and creative experience, most recently as group Chief Marketing Officer at Polar Electro
· Chacona will lead a global marketing team of over 40 people
· The addition of a senior marketing talent is in alignment to fulfill the company’s mission of soundtracking the world through world-class campaigns and global expansion into new markets

· 76.5% of content creators have experienced significant income increases compared to the past year, and cite TikTok (30%) and YouTube (25.8%) as the top social platforms for earning income.
· 83.5% expect their income to increase over the next 12 months, primarily due to more monetization options on social media platforms (74.9%).
· Given the current economic climate, nearly all (91%) of respondents plan to reduce production costs in the upcoming year.
· 94% believe AI will enable more personalized or customized content experiences for their audience, yet 78% are concerned that AI-powered content may lack authenticity or originality, and increase competition (74%).
· 97.7% of content creators view music as essential for creating engaging content.